| | Marketing
strategy is a revolutionary weapon in today's global market because the competition
is high in all industries. Pharsing out a suitable strategy is an important issue
for every success.
The object behind it is to make aware about the products
and to cover maximum distance and maximum people. Right from the blue chips companies
to small trades, all have realized the importance of its. To fulfill their requirements,
lots pf media and consultancy firms are busy to project their objective in a successful
manner.
If we take the example of companies like Coke, Pepsi, they  are
spending most of their revenue on sales promotions. Even today banking sector
is not behind. It would be amazing to learn that in a democratic country like
ours, media play a critical role. Hence sell promotion and choosing the right
media and right presentation is an important decision.
Lalitha Jewellery
also a player in this competitive market has no option left except to implement
them. It has an agreement with a famous film personality for the presentation
about Lalitha Jewellery in SUN TV serial named by Lalitha Pattuku Pattu on morning
from 8.30 am for ½ hours on every Sundays for 400 weeks. Apart from this,
Hoardings are displayed in every corner of the city and around the city.
Regular advertisement are also coming out in leading newspaper publish form
Chennai city.
The company has appointed personnel who are sound in marketing
and sell promotion activities for implementing the company policy in right manner.
We are happy for the growing responses for the initiative is encouraging and motivated.
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